{"id":24949,"date":"2023-11-01T07:40:02","date_gmt":"2023-11-01T04:40:02","guid":{"rendered":"https:\/\/paaomasijoittajat.fi\/paaomasijoittaminen\/for-entrepreneurs\/opas-yrittajille\/"},"modified":"2024-07-03T14:44:03","modified_gmt":"2024-07-03T11:44:03","slug":"fundraising-guide","status":"publish","type":"page","link":"https:\/\/paaomasijoittajat.fi\/en\/our-industry\/for-entrepreneurs\/fundraising-guide\/","title":{"rendered":"Fundraising guide"},"content":{"rendered":"<section class=\"acf-block align wp-block-text theme-lightgreen padding  nobottommargin\">\n    <div class=\"wrap small\">\n        <h2>Is venture capital or private equity the right option for you?<\/h2>\n<p>Finnish venture capital and private equity investors focus on accelerating the growth of their portfolio companies. Therefore, companies generally need to have the necessary prerequisites for growth. Some of the signs investors typically look for are clear growth potential, a diverse and committed team and management as well as a favorable market situation. Other potential reasons to search for venture capital or private equity are a generational transfer, a need to change ownership structure or large investment requirements. Signs that can deter an investor can for example be a low growth rate, weak financial viability, a difficult market situation, misaligned vision or an owner\u2019s unwillingness to share decision-making power.<\/p>\n<p><span class=\"btn\"><a href=\"https:\/\/paaomasijoittajat.fi\/app\/uploads\/2023\/11\/How-to-raise-venture-capital-and-private-equity-funding.pdf#page=5\" target=\"_blank\" rel=\"noopener\">Read more from chapter 2<\/a><\/span><\/p>\n\n    <\/div>\n<\/section>\n\n\n<section class=\"acf-block align wp-block-text theme-lightblue padding  \">\n    <div class=\"wrap small\">\n        <h2>Finding the right investor<\/h2>\n<p>Venture capital and private equity investors can be roughly divided into two groups by the types of investments they make. They either invest in startups or more established growth companies. In the case of startups, investors typically make minority investments. While minority investments are an option also with growth companies, in these cases, majority investments are more common. The determining factor is the need of the investee company and its owners. Investors can also specialise in a certain industry or company size, depending on the investment thesis of the fund they manage. When it comes to venture capital or private equity investments, personal chemistry is the key. While the role of the investor in the company\u2019s operations varies, a good, effective and confidential relationship is always a vital part of a successful investment.<\/p>\n<p>Finding the right investor that operates in a specific industry and a specific stage of development, as early as possible, will accelerate a company\u2019s capital raising and also save costs.<\/p>\n<p>It is recommendable for a company to familiarise itself with an investor\u2019s criteria, portfolio companies and their ways of operating before seeking investment.<\/p>\n<p><span class=\"btn\"><a href=\"https:\/\/paaomasijoittajat.fi\/app\/uploads\/2023\/11\/How-to-raise-venture-capital-and-private-equity-funding.pdf#page=9\" target=\"_blank\" rel=\"noopener\">Read more from chapter 3<\/a><\/span><\/p>\n\n    <\/div>\n<\/section>\n\n\n<section class=\"acf-block align wp-block-text-boxes\">\n            <div class=\"wrap small\">\n                            <h2>Working with an investor<\/h2>\n                                <\/div>\n        <div class=\"wrap\">\n                    <div class=\"flex\">\n                                    <div class=\"flex-item four\">\n                        <div class=\"has-background\">\n                            <div class=\"image \">\n        <img decoding=\"async\"\n            src=\"https:\/\/paaomasijoittajat.fi\/app\/uploads\/2023\/11\/ikoni4.png\"\n            alt=\"\"\n            class=\"aspect-ratio-1\"\n        \/>\n    <\/div>\n                                                            <h3>Making an investment<\/h3>\n                                                                                        <p>Before making an investment, the investor familiarises themselves with the company and start building a growth strategy together with the company.  \r\n<\/p>\n                                                        <div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"flex-item four\">\n                        <div class=\"has-background\">\n                            <div class=\"image \">\n        <img decoding=\"async\"\n            src=\"https:\/\/paaomasijoittajat.fi\/app\/uploads\/2023\/11\/ikoni3.png\"\n            alt=\"\"\n            class=\"aspect-ratio-1\"\n        \/>\n    <\/div>\n                                                            <h3>Increasing the value<\/h3>\n                                                                                        <p>The investors will grow the company and increase its value by providing help with, for example, board work, recruitment and internationalisation.<\/p>\n                                                        <div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"flex-item four\">\n                        <div class=\"has-background\">\n                            <div class=\"image \">\n        <img decoding=\"async\"\n            src=\"https:\/\/paaomasijoittajat.fi\/app\/uploads\/2023\/11\/ikoni2.png\"\n            alt=\"\"\n            class=\"aspect-ratio-1\"\n        \/>\n    <\/div>\n                                                            <h3>Exit<\/h3>\n                                                                                        <p>Venture capital and private equity investment will always end with a divestment of the company. The investors and other owners receive a return on the growth they have built together.<\/p>\n                                                        <div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n            <div class=\"wrap small after-content\">\n                            <p>Investors typically exit the investment after 3\u20137 years.<\/p>\n<p><span class=\"btn\"><a href=\"https:\/\/paaomasijoittajat.fi\/app\/uploads\/2023\/11\/How-to-raise-venture-capital-and-private-equity-funding.pdf#page=15\" target=\"_blank\" rel=\"noopener\">Read more from chapter 4<\/a><\/span><\/p>\n\n                                <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":557,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"template-subpage.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24949","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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