Norrin has been named the fastest-growing IT company in Finland for 2024 and H1-2025 (Witted Insights). The growth company helps organizations build AI-resilient data architectures and harness artificial intelligence to develop their operations. Previously known as Cloud1, the renewed name reflects its Nordic identity and international growth ambitions. Norrin’s purpose is to turn technology into a competitive advantage for its customers – enabling business continuity, efficiency, and above all, the ability to renew.
Successful businesses do not settle for solving yesterday’s challenges; they tackle today’s problems with tomorrow’s solutions. Norrin grows alongside its development-driven customers and shows the way for others.
In 2012, five bold experts decided to answer the call for change. They founded the Cloud1 consultancy – today’s Norrin – at a time when the data revolution was only beginning to appear on the horizon. Later, Microsoft, which grew into the world’s leading data platform provider, became a partner.
The founders’ central insight was simple: the core of an information system’s value creation is data, not applications. This became the company’s cornerstone – a strong engineering community.
The value of this insight is proven today. Data processing is no longer just a cost center, but an enabler of business development. As AI carves its path as a tireless co-worker in organizations, a productivity shift comparable to the industrial revolution and the internet emerges – transforming both processes and management.
This change also reshapes people’s roles. A procurement agent automatically optimizes purchases, customer service agents interact with marketing algorithms, and communications are personalized in real time. Leadership is no longer based on history, but on real-time, data-driven simulations of the future. An intelligent ecosystem is born where machines and humans complement each other.
By 2022, Norrin had established itself as a respected data specialist: around 60 employees and nearly €8 million in revenue. Voland Partners saw enormous potential and top-level expertise in the company. Together, they raised strategy, governance, and leadership to a new level.
“We saw a real diamond in the rough – hard skills and immense potential. We absolutely wanted to be part of taking it to the next growth stage,” says Veera Sylvius of Voland Partners.
Seppo Kuula first joined as Chairman of the Board and later as CEO. The company adopted systematic operating models supporting a service business logic, strengthened analytics in management, and expanded into new customer sectors. The guiding idea behind building these structures was: “Products are sold, services are bought” – always valuing both expertise and people. Agile pull-based development became the guiding principle for internal progress.
The company’s strategic goal is to deliver AI-assisted information systems that enable a leap in customer productivity. Technical data work alone is not enough – the focus must be on the business value the customer gains. Strategic areas of competence were defined as usability – AI strengthens people by enabling new kinds of roles – and the core of AI development, algorithm development, where the secret of continuous value creation ultimately lies. These needs were addressed through acquisitions: Devisioona for the first, Smartbi for the second. At the same time, the bar was set at Nordic championship level: the third inorganic growth target was expansion into Sweden.
Norrin’s competitive advantages now rest on broad technical expertise, change-supporting execution, and a forward-looking co-creation culture that combines precision and creativity. Microsoft’s technologies have supported the story – and the story has supported Microsoft. For customers, this means comprehensive enterprise AI solutions measured by tangible business benefits.
Norrin has tripled its revenue in under three years, and growth continues. Norrin was named Finland’s fastest-growing IT consultancy both last year and in the first half of this year (source: Witted Insights).
Norrin has successfully reinvented itself at the cutting edge of enterprise technology development. Today, Norrin advises business leaders and digital executives on data management and AI-driven business process development, building solutions together with its clients. Norrin employs over 200 experts and its pro forma revenue is about €26 million. Growth has been driven both organically (over 40% organic growth in 2024) and through acquisitions.
“I’ve had the opportunity to grow numerous companies through different stages of digitalization. This is the third time I am leading Finland’s fastest-growing digital company. The secret of success lies in combining strong expertise and a culture of shared development with fearless, future-oriented ownership,” says Norrin CEO Seppo Kuula.
Success does not come by chance. Strong values and a solid community are the foundation of growth. Trust, respect, and mutual appreciation are visible in everyday life: goals are shared, success is celebrated with pride – without forgetting to have fun together.
The company has systematically nurtured its culture so that the strengths brought in through acquisitions are put to the best possible use. The leadership model is people-oriented: everyone finds a place to succeed and grow, no one is left behind.
Responsibility is at the heart of Norrin’s operations. ESG perspectives are integrated into everything – from competence management to compensation systems and daily practices.
This ensures that growth is sustainable, values are strong, and customers can trust Norrin to deliver tangible competitive advantage.
Norrin’s and Voland’s cooperation is exceptionally close and hands-on, with Voland’s team actively involved in supporting the company.
“We are just at the beginning. We aim to make the Swedish acquisition already this year, and from there move into a phase of continuous development, growing into a Nordic role model for the productive application of enterprise AI,” says Kuula.
Norrin does not just follow change – it makes it real, shaping a smarter, more productive, and fairer future.
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This article is part of the Finnish Venture Capital Association’s and PwC’s Building Growth Competition 2025 blog series, where we present the stories of the competition finalists. You can find more information about the competition on our website. The final will be held at FVCA’s main event of the year, the Finnish PE-VC Summit, on October 9, 2025.
