Failup Ventures, a new globally operating early-stage venture capital fund, announces today the first closing of 30M€ of its new early-stage fund of 50M€. Founded by three previous Finnish entrepreneurs – Jesse Heikkilä, Topias Soininen, and Oscar Andersin – Failup Ventures backs early-stage startups with strong, mission-driven teams. Failup’s typical initial investments range from 200K€ to 1M€ with the capability to follow up with larger tickets.
Failup Ventures sets itself apart from other funds in the Nordic region through its strong footing in the United States. With extensive networks, international deal flow, and access to top cases both locally and across the pond, the team is uniquely positioned to identify and support promising startups both in the Nordics and in the US. This global perspective, including rare access to US-based startups, has attracted interest and commitments from a diverse group of fund investors, many of whom are entrepreneurs themselves.
Each of the founding members brings different expertise to the team from their founder and angel investor backgrounds. Heikkilä and Soininen, known for their startup Playven, a SaaS sports facility management and marketplace company later acquired by Playtomic, have a strong understanding of high-growth startups and finding product-market fit. Andersin, on the other hand, has worked as an Investment Manager at Vencubator, a Helsinki-based startup incubator. Together, the team has built and invested in nearly 40 startups through previous angel investments.
“We are thrilled to launch Failup Ventures as the first-ever Finnish VC fund to have its core foothold in the US as well,” said Topias Soininen, co-founder and General Partner at Failup Ventures. “Our global approach and grassroots networks enable us to identify truly promising early-stage teams and support them from the start. Many of our previous investments have received follow-on investments from renowned firms like A16Z, NFX, General Catalyst, and Tiger Global. This is a testimony to our understanding of truly brilliant teams and efforts in grassroots work.”
“We have seen that founders prefer to work with individuals who have firsthand experience in building a company and have faced similar challenges in the past. And that’s exactly what we’ve done before founding Failup,” said Jesse Heikkilä, co-founder and General Partner at Failup Ventures. “We are excited to pave the way for next-generation founders with our fund by next-generation investors, and thrilled to have some of the brightest entrepreneurs backing us as Limited Partners.”
Failup Ventures prioritizes empathy towards founders as one of its core values. The fund’s approach is sector-agnostic but focuses on investing in mission-driven founders who have a positive impact on society, work, health, or the environment. By offering peer support, strategic guidance, and access to networks in Finland, Europe, and the US, Failup Ventures is uniquely equipped to support startups in their global growth journeys.
“Our commitment lies in supporting founding teams that are building solutions capable of making a real improvement. We also only want to invest in teams that align with our values. In fact, the very first meeting we had with the Failup team revolved around our values: what we believe in and what kind of world we want to contribute to building,” concludes Oscar Andersin, co-founder and General Partner at Failup Ventures.
The team has already made three investments into early-stage teams from its fund. The fund’s target size has been set to 50 million euros. Business Finland Venture Capital Oy acted as the anchor investor in Failup Ventures’ new fund.
“We were particularly impressed by the team’s high level of ambition and their international approach to investing. The team’s prior experience as startup entrepreneurs and their strong track record in early-stage investments within the fund’s target areas provided a solid foundation for their transition to VCs. Despite a challenging fundraising environment, the team successfully raised the capital required for the fund in a short time,” says Petri Serenius, Investment Director at Business Finland Venture Capital Ltd.
Failup’s Investment Themes
Future of Work
Future of Consumption
Dynamic Marketplaces
Digital Infrastructure
Commercial Climate Tech
& others
Failup’s Investments
Foundernest uses Generative AI to help innovative corporations improve their market landscaping, exploration, and insights – giving them confidence that they’re going to find all the relevant players in the most efficient way. Founded by Stanford, Wharton, and Google alumni.
“We are excited to partner up with Failup. The founder journey is a challenging one and joining forces with investors who have been previous founders is just incomparable. Having someone to go to for advice and a team so committed to FounderNest’s success is a unique asset for the short, medium, and long run,” says Felix Herranz, co-founder and CEO of FounderNest.
Ever is an electric vehicle marketplace that makes buying and selling pre-loved EVs more understandable and risk-free. Ever is building a hub where consumers go to read, learn, purchase, and sell their pre-loved EV cars with zero hassle and high trustworthiness. Founded by Stanford and Uber alumni.
“We were really happy to bring Failup Ventures on board our journey. Their first-hand experience from building startups and investing across different segments helps them to understand the everyday life of a seed-stage startup. We can always count on them being available and use them as a valuable sounding board,” says Lasse-Mathias Nyberg, co-founder and CEO of Ever.
Vested Health wants to transform healthcare from reactive and transactional medical care for a proactive, preventative, and data-informed personalized model. They are creating a hybrid healthcare model where patients subscribe to Vested membership which includes regular visits to doctors for checkups, blood panels, and other systematic testing.
About Failup Ventures
Failup Ventures is a Finnish-American venture capital fund based in New York and Helsinki. The team invests in early-stage startups with strong, mission-driven teams. Their typical initial investment is $200K-$1M with the capability to follow up with larger tickets. Failup was founded by three young exited founders and angel investors, with experience in building and investing in over 40 startups. Their LPs consist of some of the world’s most successful startup founders including several unicorns founders.
For more information about Failup Ventures, please visit https://failup.com/
About Business Finland Venture Capital
Business Finland Venture Capital Ltd (BFVC) is a state-owned investment company in Finland that serves as an anchor investor in early-stage venture capital funds, with the mission of expanding the range of capital options available to startups. BFVC’s goal is to promote development in the Finnish venture capital market and typically supports new teams in their first fund generations.
businessfinland.vc/en/
Press Contact: Anna Brchisky, Bamla Agency, anna@bamla.agency
