eMabler, the EV charging platform powering Finland’s largest public charging network and integrated parking-and-charging experiences across the Nordics, has closed a €5.5 million Series A round. The funding round was led by Greencode Ventures, with participation from Swiss Post Ventures, Rethink Ventures, and Helkama Kiinteistöt. The round also includes a €1 million Digitalisation and Innovation Loan from Finnvera, implemented in cooperation with the European Investment Fund with the support of the InvestEU Guarantee Programme, alongside a €1 million grant and loan combination via Business Finland’s Young Innovative Company program.
The funding will accelerate eMabler’s expansion into Central Europe, particularly Germany and the UK, while advancing product development for grid-aware charging solutions that turn EV loads into energy system assets.
While standalone apps often fragment the European EV landscape, eMabler’s Nordic customers have proven that the future of charging lies in integration. Retailers, energy companies, and parking operators using eMabler’s platform have embedded charging into their own apps, loyalty programs, and services, turning EV infrastructure into a driver of customer retention, recurring revenue, and energy flexibility.
“The Nordic market has reached a level of maturity where standalone, vertical-specifi c charging propositions no longer make sense. End-users want charging built into the apps and services they already use. We’ve proven that when you make charging a native part of a brand’s core off ering, you win the market. This round allows us to meet the surging demand for this integrated model to a much broader European market,” says Juha Stenberg, CEO and Co-founder of eMabler.
Finland’s largest retailer, S Group, operates ABC Charging via eMabler. By tying charging to its loyalty program and app, S Group has become Finland’s number one public charging operator with an over 50 percent market share, driving both in-store sales and electricity revenue. Similarly, the state-owned energy major Neste off ers integrated charging to fl eet customers at workplaces and stations through its own digital channels, eliminating the need for third-party charging interfaces.
The Nordic parking giants AimoPark and TimePark have bundled parking and charging into a single app experience, resulting in higher revenue per customer and improved customer loyalty. eMabler also works with EasyPark, allowing parking operators across Europe to off er bundled parking and charging services directly through the EasyPark app.
At the same time, eMabler sees EV charging evolving into an increasingly important energy system resource. As energy prices become more volatile due to intermittent renewables and external supply shocks, eMabler is shifting the goalpost for energy companies.
Rather than simply selling more electricity, the platform allows operators to optimize when charging happens. By intelligently scheduling charging based on day-ahead electricity pricing and real-time grid conditions, operators can improve margins, reduce customer churn, and create fl exible energy demand that benefi ts the wider power system.
“The European EV charging market is accelerating, and the next decade will be won by the software layer underneath it. eMabler saw that early, made the architectural bet on openness, and has the Nordic customer base to prove it works. We believe their model is highly scalable across Europe, and we’re backing an exceptional team with genuine eMobility depth, a disciplined approach to building, and a clear view of where this market is heading,” says Ines Bergmann-Nolting, Managing Partner at Greencode Ventures.
The Series A funding will focus on two strategic priorities: European expansion and continued investment in hardware-agnostic, grid-aware software that turns EV infrastructure into a fl exible energy asset responsive to real-time market and grid conditions.
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Additional information:
Juha Stenberg, CEO & Co-founder
eMabler
+358 400 575 579 juha@emabler.com
