Gorilla Capital invests in Enginio

Gorilla Capital Fund III has made its 59th investment in Enginio — a platform that brings together brand activation, campaigns, promotions, and loyalty programs in a single end-to-end solution.

Brands operating across multiple markets face a persistent operational challenge: consumer activation — campaigns, promotions, loyalty programs — is fragmented. Work gets distributed across local agencies and local tools, campaigns run in silos, and brand teams lose visibility and consistency. Scaling activation across markets means adding complexity, not removing it.

Enginio addresses this by consolidating all types of consumer activation on one platform. Brands, agencies, and retailers can run campaigns, manage promotions, and coordinate loyalty programs from a single interface — reducing lead times, cutting costs, and keeping the brand in control of the customer relationship rather than dependent on local intermediaries.

The platform supports hundreds of activation features and is built to serve established brands operating at scale. Enginio is already active in 22 European markets with an established base of brand customers.

“We built Enginio on a simple premise: brands should be able to run all their consumer activation from one place, not manage a patchwork of tools and agencies. What we’ve learned from working with established brands across Europe is that the complexity is real — and the appetite for simplification is too. This investment gives us the resources to develop the platform further and enter new markets with the same disciplined approach that got us here,” says Martin Sohtell, CEO & Founding Partner at Enginio.

“Enginio is a good example of what we call a second-stage camel company — a team that has already built a strong foundation across markets and is now turning that learning into a more structured, scalable product. What stood out is how the team has worked closely with demanding brand customers, built genuine operational depth across 22 markets, and earned the trust that comes from solving a real and persistent problem. That kind of step-by-step progress, grounded in real customer relationships, is what creates the conditions for durable company building,” says Risto Rautakorpi, Partner at Gorilla Capital.

Co-investors in the round

We are pleased to partner with Industrifonden as anchor investor, alongside Fabian Bengtsson and Magnus Sigurd, both with extensive experience in retail.