Gorilla Capital Fund III has made its 26th investment in Mjuk

Gorilla Capital Fund III has made its 26th investment in Mjuk – an end-to-end furniture marketplace making the buying and selling of circular furniture hassle-free and affordable for both consumers and businesses across the Nordics.

Mjuk is streamlining the circular economy for furniture in the Nordic region. They partner with manufacturers and retailers to manage and sell their returns, defects, showroom models, and deadstock. This provides buyers with the largest selection of circular furniture in the Nordics, with average savings of 50% on sustainable finds.

Mjuk’s Co-founder Max Heino shares, “On our very first call, Risto immediately understood Mjuk’s current stage and our key priorities. We are thrilled to partner with Gorilla Capital and leverage their highly rational approach as we embark on Mjuk’s next phase of development.”

“Furniture is the largest consumer vertical where circular economy models have not been scaled to the masses yet, which presents a massive opportunity. We believe that Mjuk’s marketplace solution delivers best in class value to buyers and sellers alike and we look forward to supporting Mjuk as they cement their category leaders position in the Nordics”, comments Risto Rautakorpi, Gorilla Capital Founding Partner.

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Mjuk’s website. 

Gorilla Capital’s website.