Gorilla Capital Fund III has made its 39th investment in Dashboa
Gorilla Capital Fund III has made its 39th investment in Dashboa – reshaping how companies compete for online visibility in the age of AI
Competing online today is like an amateur athlete racing against state-funded giants. As AI rapidly changes the rules, winning requires a completely new playbook — and Dashboa provides exactly that.
Dashboa is a results-first digital marketing platform that helps companies increase their online visibility in a smarter and more cost-efficient way. As a data- and results-driven “Outcome as a Service” company, Dashboa combines powerful data models, automation and AI to do the heavy lifting, while human experts craft the winning strategy. The result: companies can move from the sidelines to the podium — being found by the customers who drive their growth.
Already trusted by strong players like Cityvarasto and Incar, Dashboa helps customers cut traditional costs by up to 70% and outperform their competition where it matters most: discoverability.
For Gorilla Capital, Dashboa fits perfectly with our camel investment model: a capital-efficient, technology-enabled company solving a clear, current problem with measurable results and early commercial traction. We’re proud to support Tuomas Laitinen and the Dashboa team continue to build — step by step — toward their full potential.
“Partnering with Gorilla feels like the right next step on our own journey to the podium. From the very first meeting, it was clear that we shared the same fundamentals for building a company — you can’t skip straight to the Olympics, but you can get there step by step with the right strategy and support. With Gorilla on board, we can now confidently execute the next phase of our plan, including international expansion.” — Tuomas Laitinen, founder & CEO at Dashboa
“Dashboa is solving a problem that almost every company faces — how to stand out online when the rules of search keep changing. Their solution is simple, but not simplistic. The fully ‘done-for-you’ playbook is already delivering strong results for customers, and that’s exactly the kind of real-world proof we value. Combined with a clear customer need and capital-efficient growth model, Dashboa is a great fit with our way of investing.”— Risto Rautakorpi partner at Gorilla Capital.
