Gorilla Capital invests in Sortrace

Gorilla Capital Fund III has made its 69th investment in Sortrace, a Stockholm company that uses cameras on waste collection trucks to show what is in every bin at every pickup.

The waste sector moves huge volumes every day, but very little of it is measured. Operators rarely know what is actually in the bins they empty. Sortrace changes that by showing what is in the bin, at every pickup. Camera sensors on the trucks capture each bin as it is emptied, and AI turns the image into a record the operator can act on: which waste fraction it is, where mis-sorting happens, and whether an intervention has worked. Images are anonymised on the truck and stored in the EU.

Sortrace is based in Stockholm, was founded by Rahel Surshi and Tomas Kjellstrand, and already works with several municipalities.

“Interest from the industry is growing quickly, and this investment lets us meet that demand. We are strengthening the team, taking on more installations and continuing to develop the product. We are not stopping at the collection trucks. The next step is to take the technology further along the waste chain.”

Rahel Surshi, CEO and Co-founder, Sortrace

“Swedish municipalities are now responsible for how well waste is sorted, but much of it still ends up in the wrong bin, and it’s been hard for them to see where the problem starts. Rahel and Tomas work closely with each customer. With Östersund they go through the data together every week, and their first municipalities now recommend Sortrace to others. At Gorilla, we back founders who stay close to their customers, and we’re pleased to support Rahel and Tomas as they build step by step,” says Petter Hattenbach, General Partner at Gorilla Capital.

Gorilla Capital invests alongside Almi Invest and Antler, together with several business angels.